Enter the loft
New Trend in Home Design
A new trend in home design is emerging from the more popular pop-up shops, that allow people to access up and coming ideas in design and fashion in innovative ways. For example, by opening up home spaces to photo-shoots, conceptual stores and events, a new trend is emerging in home design.
Last year The Playing Circle organized a conceptual pop-up store based in an apartment in Amsterdam where every piece in the space was for sale. The apartment was a functioning home, fully furnished giving the feel of a well inhabited home with tasteful décor and one of a kind designs.
People are dreamers, and being able to visualize each piece in use brings enourmous versatility to how each individual chooses to decorate their own home, thus one could say that it reinvents the shopping experience.
Conceptual spaces such as The Apartment in Denmark and The Line in New York City have opened their doors to the creative community with dynamic programming and a new way to shop.